Lottery Games and Brand-Name Promotions


Lottery games have a rich history in Europe. The first European lotteries appeared in the 15th century in France and Flanders, where towns were trying to raise funds for their defenses and the poor. By the 1530s, France’s King Francis I had allowed lotteries in several cities, including Paris and Brussels. In Italy, the first public lottery, called ventura, was held in Genoa in the 16th century.

Lotteries were used for a number of projects, including roads, libraries, colleges, and canals. A number of colonies even used the proceeds from the lottery to build fortifications and local militia. In the 1750s, the Commonwealth of Massachusetts used a lottery to raise funds for an “Expedition against Canada”.

During the Roman Empire, lottery games were very popular. In fact, the lottery was often a form of amusement at dinner parties, and tickets were handed out to each guest. Prizes often included fancy dinnerware, and ticket holders knew that they were guaranteed something in the event of a win. During the Saturnalian revels, wealthy noblemen often distributed tickets to the lottery. The Roman Emperor Augustus even organized a lottery to raise funds for the city of Rome. The winners of the lotteries received articles of unequal value.

In addition to using scratch-off games, many lotteries have partnered with other companies or sports franchises to create brand-name promotions. For example, the New Jersey Lottery Commission announced a prize for a motorcycle scratch-off game. Another common type of brand-name promotion is a promotion featuring a famous movie star, sports figure, or cartoon character. These merchandising deals benefit both the lotteries and the companies through increased product exposure and advertising.